Davido is a dad with many hats this year. At home
he has the pretty little Imade , jumping around,
attacking her toys, and squealing to be loved,
adored and fawned over. He has even gone
through the crucible of battle over her, with Dele
Momodu getting a comical position in pop music
lyrical hall of fame for all his troubles. (Listen to
‘Osinachi’(remix) and ‘Bahd, Baddo, Baddest’).
Parenting aside, Davido still has to don another hat
at work, overseeing the parentage and growth of
two young individuals who have committed their
short-term and long-term futures to his superstar
hands. The wily and talented duo of Mayorkun and
Dremo, have aligned their careers to his fledgling
Davido Music Worldwide (DMW), a raging mad
house of music, women and bling, from where they
hope to impact on Nigerian pop culture, and
perhaps take the message worldwide.
For Davido, this is a fresh start at management,
and another shot at redemption, after the creative
malaise and melancholia that has plagued the
familial HKN Music; a house where the lines that
separate business and brotherhood have become
blurred and objectivity has gone out the window.
Entitlement rules now, and the toxicity of such an
environment has seeped into the media.
Davido is starting over with two hungry acts who
owe him nothing, require no special treatment, and
expect him to be fair to them, in line with the
legally-binding contract that guides their
relationship. In DMW, there is to be no debilitating
entitlement, neither will the shrewd wisdom of
business be ditched for the line ‘we are all family’.
Everyone earns their lunch and works hard for
their keep.
Already, DMW has received more music-inspired
media highlights in its few months of existence, as
compared to the lifestyle-centric vibes that
emanate from HKN. Mayorkun’s debut single
‘Eleko’ has created a following, and Dremo who is
yet to have an official single is on a good wave
with his ‘Fela’ song, a cover of Desiigner’s hit
single ‘Panda’ . That’s progress right there, and it is
immediate, gratifying, and tangible. The numbers
also bear testament to this, with Dremo’s viral
video, has over 100, 000 views while ‘Eleko’ is
coasting on the verge of 2 million, after racing in its
first ten days to the enviable 7-figures.
Away from the feeling of happiness and
satisfaction that comes with a new personal
project, Davido also see a future in the talents of
these boys. Mayorkun is a raw, creative, and
amorphous act which can be made malleable and
reformed to suit the pop culture. The young man,
who had to quit a job in the bank, is a bundle of
talents, and a joy to watch during performances.
He still comes off as everyone’s kid brother, with a
boyish grin, and an easy-going demeanor that
instantly draws you in. He has a huge amount of
songs recorded, and every day that number grows.
Loyalty will not be hard to find from the young man,
as his bread and butter is from DMW.
Dremo is that popping bad guy with the demeanor
of a sharp shooter. Dremo’s attitude, motivation,
and dedication towards his art has kept him going
higher in the industry and he has worked with
some of the best producers in the Nigerian music
industry, the likes of Legendury Beatz, D’Tunes,
Shizzi and many others have found him a joy to
work with.
Davido understands the potential in these acts and
marries that with his second chance at spawning a
new movement to take over Africa and position him
for greatness. That’s what he see’s, and perhaps
with more work, we will begin to see these too.
he has the pretty little Imade , jumping around,
attacking her toys, and squealing to be loved,
adored and fawned over. He has even gone
through the crucible of battle over her, with Dele
Momodu getting a comical position in pop music
lyrical hall of fame for all his troubles. (Listen to
‘Osinachi’(remix) and ‘Bahd, Baddo, Baddest’).
Parenting aside, Davido still has to don another hat
at work, overseeing the parentage and growth of
two young individuals who have committed their
short-term and long-term futures to his superstar
hands. The wily and talented duo of Mayorkun and
Dremo, have aligned their careers to his fledgling
Davido Music Worldwide (DMW), a raging mad
house of music, women and bling, from where they
hope to impact on Nigerian pop culture, and
perhaps take the message worldwide.
For Davido, this is a fresh start at management,
and another shot at redemption, after the creative
malaise and melancholia that has plagued the
familial HKN Music; a house where the lines that
separate business and brotherhood have become
blurred and objectivity has gone out the window.
Entitlement rules now, and the toxicity of such an
environment has seeped into the media.
Davido is starting over with two hungry acts who
owe him nothing, require no special treatment, and
expect him to be fair to them, in line with the
legally-binding contract that guides their
relationship. In DMW, there is to be no debilitating
entitlement, neither will the shrewd wisdom of
business be ditched for the line ‘we are all family’.
Everyone earns their lunch and works hard for
their keep.
Already, DMW has received more music-inspired
media highlights in its few months of existence, as
compared to the lifestyle-centric vibes that
emanate from HKN. Mayorkun’s debut single
‘Eleko’ has created a following, and Dremo who is
yet to have an official single is on a good wave
with his ‘Fela’ song, a cover of Desiigner’s hit
single ‘Panda’ . That’s progress right there, and it is
immediate, gratifying, and tangible. The numbers
also bear testament to this, with Dremo’s viral
video, has over 100, 000 views while ‘Eleko’ is
coasting on the verge of 2 million, after racing in its
first ten days to the enviable 7-figures.
Away from the feeling of happiness and
satisfaction that comes with a new personal
project, Davido also see a future in the talents of
these boys. Mayorkun is a raw, creative, and
amorphous act which can be made malleable and
reformed to suit the pop culture. The young man,
who had to quit a job in the bank, is a bundle of
talents, and a joy to watch during performances.
He still comes off as everyone’s kid brother, with a
boyish grin, and an easy-going demeanor that
instantly draws you in. He has a huge amount of
songs recorded, and every day that number grows.
Loyalty will not be hard to find from the young man,
as his bread and butter is from DMW.
Dremo is that popping bad guy with the demeanor
of a sharp shooter. Dremo’s attitude, motivation,
and dedication towards his art has kept him going
higher in the industry and he has worked with
some of the best producers in the Nigerian music
industry, the likes of Legendury Beatz, D’Tunes,
Shizzi and many others have found him a joy to
work with.
Davido understands the potential in these acts and
marries that with his second chance at spawning a
new movement to take over Africa and position him
for greatness. That’s what he see’s, and perhaps
with more work, we will begin to see these too.
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